Article Synopsis

Section 338 tariffs add a 50 per cent duty on a wide range of Canadian exports to the U.S., a serious escalation in the trade dispute. Affected businesses should confirm product-level exposure, organize documentation, protect cash flow, and pursue available support through customs brokers, lenders, BDC, PacifiCan, Community Futures, and Export Navigator. Nanaimo Prosperity Corporation is helping businesses navigate this landscape and is developing an AI tool to simplify the search for support programs.


The latest escalation in the Canada–U.S. trade dispute is a serious one.

New Section 338 measures impose an additional 50 per cent tariff on a broad range of Canadian products entering the United States. For affected businesses, the immediate challenge is understanding whether your products are captured, how exposed you are, and what you can do about it.

The practical advice coming from trade, customs and business-support experts is fairly consistent: confirm your exposure at the product level, get your documentation in order, protect cash flow, and investigate every available support. Do not self-screen out. Start with the business problem and use the network around you – customs brokers, professional advisors, your existing lender, BDC, PacifiCan, Community Futures, Export Navigator and others – to find the right path forward.

NPC is working with partners to stay on top of this rapidly changing landscape, connect local businesses with useful expertise and programs, and ensure Nanaimo’s experience is reflected in advocacy to senior governments. Our role is part wayfinder, part advocate.

We are also building an AI-powered support-finding tool designed to make that wayfinding easier: continuously scanning available programs and allowing businesses to describe their circumstances conversationally rather than hunt through dozens of websites. It is still under development, but once we are confident it is ready for broader use, we will share it through a future newsletter or special bulletin.

And for the rest of us: keep buying Canadian – and local where you can. It will not resolve the trade dispute, but every dollar retained within Canadian businesses, workers and supply chains strengthens our collective resilience.

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